BRAX

For BRAX's Autumn/Winter 2026 collection, we developed a cross-channel brand awareness campaign designed to bring the new collection into the spotlight. At the heart of the campaign were three hero films featuring the women's and men's collections, complemented by large-scale OOH placements, building blow-ups and digital out-of-home (DOOH) media. Together, these elements created a consistent visual presence across physical and digital spaces, strengthening brand awareness and showcasing the collection on a large scale.

AGENCY: LA RED GMBH
TEAM: AJDIN Pajevic, Danny Czoschke
DIRECTOR & PHOTOGRAPHER: FREDERIKE WETZELS
production: Doity
YEAR: 2026