BRAX

For BRAX's Autumn/Winter 2026 campaign, we developed a cross-channel fashion awareness campaign designed to bring the new collection to life across multiple touchpoints. The campaign featured three hero films for the Women's and Men's collections, supported by a consistent rollout across large-scale out-of-home placements, building blow-ups, and digital out-of-home (DOOH) media. The result was a cohesive brand presence that maximized visibility and introduced the collection with impact across both physical and digital environments.

AGENCY: LA RED GMBH
TEAM: AJDIN Pajevic, Danny Czoschke
DIRECTOR & PHOTOGRAPHER: FREDERIKE WETZELS
production: Doity
YEAR: 2026